Marina Linde, founder of Marina Linde Consulting, Freising, Germany
Marina Linde Consulting

Seniority
without
Overhead.

Sparring partner for IT heads, CDOs and digitalisation officers: I get projects back on track and turn plans into reality — from AI and interfaces to the entire IT landscape. Digital. Human. Effective.

Before we talk solutions

Problem
Statement

5Points
01
AI strategy

Everyone wants AI — hardly anyone has a plan

AI tools are provided but barely used internally because the use cases are missing. On top of that, there are no clear rules for their use to prevent shadow AI. And the EU AI Act training obligation already applies.

An AI rollout framework: use case, rules, enablement, rollout — step by step.

02
Project turnaround

The project is moving — just not forward

Milestones keep slipping, the steering committee meets without deciding, the budget shrinks faster than progress is made. Nobody wants to stop the project, but nobody knows how to get it moving again. The longer this lasts, the more expensive every restart becomes.

Turnaround in three steps: an honest stock-take, a revised scope, clear accountability through to go-live.

03
Scaling & governance

Pilots don’t scale

What one committed person builds stays with them. Without roles, an approval path and clear accountability, an individual initiative never becomes a standard for the whole administration.

Governance that enables rather than prevents: roles, approval, reuse.

04
Software rollout

Every rollout is a new project

Software is introduced as a one-off project: tender, rollout, project end. For updates, new modules and the next specialist application, everything starts from scratch — FitConnect alone quickly means around 100 web forms, each on its own. The result is project fatigue.

A repeatable rollout framework: set it up once, use it continuously.

05
Vibe coding

Vibe coding is happening — allowed or not

Staff are already building interfaces and small applications themselves with AI, often bypassing IT. A ban does not stop it; it only makes it invisible.

Make in-house builds visible, review them and move them cleanly into operations.

06
Knowledge management

Knowledge lives in heads and folders

The retirement wave meets scattered storage: templates in SharePoint, emails and local folders, and nobody knows for sure which version applies. Whoever leaves takes their knowledge with them.

A local AI knowledge platform built on existing language models: answers with sources, no cloud.

07
EUDI Wallet

The EUDI Wallet is coming — but where exactly?

From January 2027, public bodies must accept the EUDI Wallet. Hardly any town hall knows which of its own services are actually affected. In one example town in North Rhine-Westphalia: 268 services under its own responsibility, only 31 already wallet-ready, 162 requiring action.

An assessment cascade instead of panic: a prioritised work list up to 2027.

Proof, not claims

Cases

6Projects
Explore · Test · Assess

Innovation Hub

5Tools
How a collaboration unfolds

Service
Journey

4Stages
01

Concept

Understand, assess, decide. Self-checks, compact analyses and structured pathways create clarity within days on whether — and where — digitalisation pays off.

See Innovation Hub ↑
02

Build

From idea to working approach. Concrete implementation, pilots and prototypes — with clear ownership and a deadline.

See Cases ↑
03

Run

Sustainable in daily operations. Support in operations or ongoing collaboration, so digitalisation doesn't stall again after kick-off.

04

Research & Teaching

Sharing what works. Talks, teaching and applied research — so good solutions don't stay with just one client.

Getting in touch

How to reach me

3Steps
1

First contact

Assess it yourself, no obligation, or reach out directly with an idea — via a self-check in the Innovation Hub or a short message.

2

Orientation call

20 minutes, no obligation. We work out together whether it fits.

3

Proposal & start

A tailored proposal and a start together.

Already know me through your network or a referral?

Opens your email client with a pre-filled message to hello@linde-consulting.com.